Anglicare Southern Queensland is a large organisation that interacts with children and young people in lots of different ways. Anglicare is committed to promoting the safety and wellbeing of ALL children and young people through adherence to the 10 National Principles for Child Safe Organisations. The brief was to create an identity that represents children and young people of all different ages and cultural backgrounds in a safe and inclusive environment. The logo had to incorporate Anglicare's secondary colour pallet and the brand font Helvetica Neue.