Anglicare Southern Queensland is a not-for-profit service provider across the aged care, foster care and mental health sectors. It is well known in the community that the organisation is one of the best aged care providers so there was a need to shift focus to the other services with a goal to promote what Anglicare offer. This project is part of a bigger brand awareness campaign centred around healthy relationships, mental health and domestic violence, while leveraging on a partnership with the NRL to target a male audience. It was important to showcase the primary maroon brand colour and keep the creative minimal, accessible and most importantly, diverse.